In our time of rapid change and increasing distance, it is still my wish and more than ever a necessity via my online shop and other platforms to transport these synergies and my idea of ​​lifestyle, to create intimacy between the discovered product and the future owner.

As Josefine B. I regularly stage photostories with well-known photographers, furnish and style.

Once turned to film, screenplay and literature, I took up the thread of storytelling in more detail, developed concepts for somewhat different presentations of fashion, used unusual, forgotten places outside of my own exhibition space, wrote and staged fashion theater shows for applied and performing artists unite. Fashion in its most subtle form takes on the most natural position - the living bearer of a story.

Another media idea is in the works and I'm looking forward to throwing myself into this role with new energy and muse ...